THE PROJECT
Death Wish Coffee is known for its bold, rebellious identity and “world’s strongest coffee” positioning. This project explores how that recognizable personality could translate into a more environmentally conscious packaging system without sacrificing the attitude of the original brand.
THE GOAL
Create a sustainable packaging direction that reduces unnecessary waste while maintaining Death Wish Coffee’s dark, energetic visual identity and packaging.
SAME ATTITUDE.
SMARTER PACKAGING.
TAKING THE BRAND OFF THE SHELF.
MERCHENDISE
TAKE THE REBELLION WITH YOU.
GOOD COFFEE.
BOLDER TOMORROW.